BRICK AND MORTAR BUSINESS SOLUTIONS
dominate your market and increase foot traffic to your multi location business
No one likes wasted money, and if you’re running paid media without a meaningful form of attribution, dollars are just flying off into the ether,
We’re the authority on how to effectively activate the most impactful paid media campaigns that get more customers in the door.
Programmatic Delivery: We can utilize a range of strategies across the open web to reach millions of users in major markets. Whether it’s through display banners on popular websites and apps, audio ads, or video content on mobile devices, desktops, or smart TVs, we ensure your ad is seen by highly targeted audiences. We can even narrow down the targeting to a specific radius around your locations.
Premium CTV And Live Game Delivery: Find your video ad played on the largest screens in your shoppers or diners homes. Have your ad played alongside premium content on OTT channels like Hulu, Disney+, MAX, Netflix, and much more. Schedule delivery during the largest sporting events to capture the most attention among your shoppers and diners.
Out of Home Advertising: Billboards and other mass out-of-home placements are increasingly popular for reaching target audiences. However, buying these ads can be complex due to numerous restrictions and limited inventory. At Brad James Consulting, we have extensive experience purchasing thousands of out-of-home placements and can secure the right spots for your business. We’re accomplished at navigating these challenges and ensuring your ads reach precisely the audience you need. From massive printed billboards, to eye-level posters, and even
Broadcast Radio: A highly effective method for reaching audiences offline and away from home. Broadcast your business to thousands of potential customers who might be on their way to make a purchase. It’s the perfect opportunity to remind people to take action while they’re out and about.
Direct Mail & Print Advertisement: Buy premium placements in local magazines your customers are reading. Be in their hand as their readily consuming content specific to their home or business. Find your coupons, specials, and QR code driven opportunities in the hands of your local shoppers.
Linear TV: Delivery on local cable. Reach viewers in your market as they watch their favorite regularly scheduled tv shows. Whether it’s their favorite game show, scripted drama, binge-worthy reality TV program, or live sports, be where your audience’s attention already is.
With all of this how would we quantify our success for your business? We can leverage a powerful form of attribution called
Foot Fall Attribution
This service tracks users who have been exposed to our ads and monitors whether they visit a physical location. We achieve this by utilizing various touchpoints and leveraging device ID information shared with our partners. With this analysis, we can evaluate the effectiveness of driving users to stores and compare the likelihood of visitations between those who have seen an ad and those who haven't.
We can enhance our strategy by segmenting audiences, delivering targeted messages to new shoppers and different messages to returning ones. This approach ensures a steady influx of new customers while maintaining a strong base of returning clientele.
Please note that this tracking applies only to digital and out-of-home placements. We cannot attribute results for broadcast radio, linear TV ads or print/mail.
If you believe your business could benefit from reaching both new and returning customers on a large scale, let's discuss how we can help. Brad James Consulting offers no-pressure consultations with no management fees, monthly retainers, or high billable hours—just your ad budget and our expertise.