DISPENSARY MARKETING
more and more states legalizing marijuana sales and lifting restrictions, but advertising hasn’t gotten any easier. Work with a partner who knows how to get your business in front of the most eyes
As more businesses are getting licensed and stigmas are being removed, dispensaries still face many struggles. One of the biggest struggles is getting any paid advertising up. Platforms are still restrictive and it may seem like pulling teeth for a legal dispensary to talk to anyone. The recreational business is heating up and don’t let your competitors smoke you.
That’s where we come in. Brad James Consulting has been at forefront of paid media for the last decade and we may have cracked the code on getting your location mass exposure. We’ll strategically generate millions of local and targeted impressions to drive the awareness and increased foot traffic of your business.
We’ve generated hundreds of thousands of store visits across a number of retailers. Allow us to do the same for yours! Through strategic partners, we know exactly how to activate both digital and offline paid media campaigns that align with dispensary marketing. Leverage our immense knowledge to develop strategic marketing plans that accelerate your business’s growth and revenues.
Programmatic Delivery: We can leverage tactics across the open web to display to millions of users across the largest markets. From display banners across users’ favorite websites and apps, to audio, to video on mobile devices, desktop computers, or their home smart TVs, we have your ad delivered to highly targeted audiences. We can target down to a specific radius around your location/s.
Out Of Home: Billboards and other mass out of home placements are becoming a common way for businesses to reach their desired audiences. Problem is they’re tricky to buy, come with several restrictions, and inventory is scarce. Brad James Consulting has bought thousands of out of home placements and can do the same for your business. We know our way around these restrictions and can activate on placements that reach exactly who you need to.
Broadcast Radio: Still one of the most effective ways to reach users offline and out of their homes. Have your business in thousands of ears of consumers who might be in consideration of stepping into a location and making a purchase. No better time to remind someone to do something while they’re already out.
With all of this how would we quantify our success for your business? We can leverage a powerful form of attribution called
Foot Fall Attribution*
What this does is follows users who have been exposed to one of our ads and tracks whether they step foot into a location. We do this through a number of touch points and leverage device ID information that the users share with a number of partners. By leveraging this study, we can determine the success and efficiency of getting users into stores, as well as how much more likely a consumer is to visit once they’ve seen an ad vs one who hasn’t.
We can get even more strategic by segmenting out audiences and targeting new shoppers with one message and then targeting hopeful returning shoppers with another. This way your business can always have a fresh new business walking through the door as well as a strong mix of returning business.
*Only pertains to digital and out of home placements. We are unable to track or attribute the success of broadcast radio ads.
If you feel your business can benefit from mass reach to new and returning customers, let’s talk! Brad James Consulting offers no pressure consultations and we don’t charge our clients any form of management fee. No expensive monthly retainer and or high billable hours. Your ad budget is all you have to worry about.