DISPENSARY MARKETING

 
 

Dispensary Marketing That Actually Works

The cannabis industry is growing fast—but advertising still hasn’t caught up. Platforms remain restrictive, and getting a dispensary ad approved can feel impossible. You need a partner who knows how to grow your visibility within regulations while standing out from competitors.

At Brad James Consulting, we specialize in helping local and multi-location dispensaries dominate their markets through Local SEO, professional image content, and strategic paid media. Whether you’re a boutique shop or a regional brand, we make sure customers can find you, trust you, and visit you.

Start With Local SEO & Reputation Management

Before you spend on ads, your dispensary needs a strong foundation.
Our Dispensary SEO Program helps you get discovered more often and convert more searchers into visitors.

We:

  • Optimize your Google Business Profile and unify listings across Google, Leafly, Weedmaps, and 60+ directories

  • Manage and respond to customer reviews to strengthen your reputation and improve star ratings

  • Improve your “dispensary near me” visibility and local keyword rankings

  • Create ongoing content and photo updates that keep your profiles fresh and high-performing

With consistent listings, strong reviews, and professional imagery, you’ll show up more often—and look better when you do.

Content Creation & Image Assets

Customers decide whether to visit your dispensary in seconds. High-quality visuals make the difference between a “maybe later” and a “let’s go.”

Our team captures professional stills, product photos, and lifestyle imagery that elevate your brand’s presence across every platform:

  • Location photography showcasing your storefront, interiors, and atmosphere

  • Product stills highlighting your inventory in a clean, compliant way

  • Team portraits & headshots to humanize your brand

  • Social-ready images for Google, Instagram, and ad creative use

These visuals enhance your local SEO, review performance, and conversion rates, helping your dispensary stand out from every other listing in town.

Amplify Your Reach With Paid Media

Once your SEO and visuals are solid, we scale your visibility through compliant paid media campaigns designed specifically for dispensaries.

Programmatic Display & Native Ads

Reach verified adult audiences through display, video, and audio placements across premium sites, apps, and connected TVs. We target within precise geographic zones—even down to a 1-mile radius around your store.

Out-of-Home (OOH) Advertising

From billboards and digital kiosks to mall and highway placements, we’ve bought thousands of OOH ads and know how to navigate every restriction. Reach your local audience at scale with confidence.

Broadcast Radio & Streaming Audio

Engage nearby customers while they’re driving or working. Radio remains one of the most effective offline channels for keeping your dispensary top of mind.

Track Real Foot Traffic

We prove performance through Footfall Attribution, tracking when users exposed to your ads actually visit your store.

By using verified mobile data, we can show:

  • How many ad-exposed users visited your dispensary

  • Which channels and creatives drove the most visits

  • How much more likely someone is to visit after seeing your ad

We even segment messaging for new vs. returning customers, helping you attract first-time shoppers while building long-term loyalty.
(Note: Footfall Attribution applies to digital and OOH placements only.)

Why Work With Brad James Consulting

  • 10+ years of paid media and local SEO experience in restricted industries

  • Proven record of hundreds of thousands of verified store visits

  • Expertise in dispensary-specific ad compliance

  • No retainers, no management fees—just results

  • Focused on local visibility, trust, and real foot traffic

Let’s Grow Your Dispensary

If your cannabis business needs more visibility, better reviews, and compliant advertising that drives real customers, let’s talk.
At Brad James Consulting, you’ll get a growth partner who understands your industry—and how to get your dispensary seen.

contact us and get your business started now