BRAD JAMES CONSULTING
Media Buying Made Easy
DON’T BE A PRISONER TO ‘FEEDS’ OR LIMITED BY TINY DEVICES
What Sets Brad James Consulting Apart?
we specialize in ‘hard to reach’ audiences by meeting them where they’re comfortable.
What Is Hands Free Marketing?
The act of getting to users beyond their devices. Our strategy focuses on delivering to users when they’re already immersed in another task.
As more people are moving to a ‘less screen time’ type of lifestyle, we already know how to make contact with less distracted users.
We coined the term “Hands Free Marketing” over years in retail, direct response, awareness, and behavior change marketing.
Our approach focuses on reaching users away from a tiny screen or stuck on their laptop. We want be in the user’s ears when their consuming their favorite music in the car or working out, in their hands when they’re reading their favorite magazines, on the largest screen in the house via CTV and linear TV commercials, or passively delivered in their environment through billboards and other out of home (OOH) placements.
How our unique approach to marketing has been proven over the years and has been backed by the following:
Placed hundreds of billboards and other OOH (static and digital) placements across major markets
Bought thousands of OTA radio spots across the most listened to radio stations
Strategically delivered several million impressions across streaming music and podcast platforms.
Placed thousands of hours of both linear TV and CTV commercials multiple DMAs
Launched over a million ads in print circulation in multiple languages in the some of the largest markets in the country.
Sent over 150,000 pieces of direct mail across hyper-targeted geographies.
Engage With Us
People spend most of their day leisurely staring at a screen, you should be what’s on it.
Don’t get it confused. EVEN THOUGH OUR EFFORTS SEEM ONLINE, WE’RE DEFINITELY DIGITAL.
We develop strategies around the most powerful data available
Utilize multiple DSPs as opposed to one. We know everyone comes to the party bringing something different, which is why we’re DSP agnostic
Advanced targeting approaches combining multiple 3rd Party data providers
Geofence specific locations to gather device IDs to retarget to
Daisy chain advertisements by activating on one tactic and retargeting that same user on a another tactic.