Social media can seem like a burden you don’t want to take on, or even one you think you need, but take heed, it is absolutely crucial to grow in today’s tech heavy culture. Though it may seem like something the kids are doing and won’t help your business, you’d be surprised at how many consumers purchase items off of posts and brands they find on social media. It’s also how they research products and brands because it’s essentially a business’ photo gallery. Here are some tips you can use to grow your own social media accounts!
Don’t Overdo It
If you’re feeling a bit behind on the social media game and want to catch up, doing too many posts in short periods of time won’t help. You can subject what followers you have to what’s called ‘follower fatigue’. This could lead to a drop in followers. Platforms like Instagram are more about quality, not quantity. Imagine each post you make for your business as an elevator pitch. You’ll only have a split second of attention and you really want to be engaging and catch a potential follower or client’s eye. Be thoughtful on your posts because haste makes waste.
2. Take The Time To Build A Post
If you have something you are proud of, you should make a post that reflects how you feel about it. Take good photos of whatever it is you want out there. When taking photos, take multiple angles and do what you can to make sure it’s well lit. This comes in handy as you’ll have a bigger inventory of photos to choose from. Write a caption that is descriptive, but not long. Learn to say everything you need to with the least amount of words.
3. Leverage Hashtags & Tagging The Right Accounts
Hashtags are kind of a nice way to attach your post to a community of similar posts. It helps curate your posts to people who enjoy what you make. For example, if your business does kitchen remodels, some hashtags you would use are #construction #kitchenremodels #homeupgrades and other phrases that are relevant to what your business does. Instagram allows up to 30 hashtags in a post. Do some research and create a list of hashtags that are commonly used but not over saturated. This will help your business be placed in front of users who may be interested in what you do. Also tagging other accounts who are in similar business with you can help grow your own following. It seems counter intuitive to ‘promote’ your competitor, but it comes back around. You have social media to be social, so digital networking helps that aspect of business.
4. Be Engaging, Both Inbound & Outbound.
If you’re doing it right and posting good content, users will engage with it via likes, comments, reposting, and direct messages. Not only is this flattering but also proves you have a proper audience for your business as well you are posting good enough content for people to engage with. Engagement is a two way street so if people comment on your posts, you should be responding. It’s also beneficial for you brand to be liking others’ photos and commenting as well. Users will remember an engaging brand. It may seem difficult to continually respond in comments and messages as well as going out to reciprocate the engagement on others’ accounts, but it’s an investment into your brand. Commenting on other accounts exposes you to their follower base.
5. Hire An Agency
Social Media is a job on it’s own. To have a successful social media presence you must use the above 4 steps, but on a level that is extremely time consuming and tedious. This is why most companies who can afford it, create a salaried position just for social media alone. But agencies take over all of those tasks at a fraction of the cost, and do so much more. On top of social media management, agencies also manage paid ads and create content like photos and videos for their clients. If you’re reading this post, you know the immense power a good social media presence carries and you’re looking to boost yours. You also know that in order to really have a good social media account, it takes a lot of time and effort for small gains. Agencies relieve brands and companies of those burdens by streamlining processes learned over years of experience. If you want to grow your brand but don’t have the resources or knowledge, contact a social media management company who specializes in small and local businesses.
Brad James Consulting is a full service social media management agency offering social accounts as well as paid advertising management. We also offer a variety of creative services like photography, videography, copywriting, and website development. Let Brad James Consulting remove the stress and time consumption of social media and help you grow your brands and businesses. Contact us for pricing and services that fit your needs.