Digital Placement Options

What is Programmatic Audio?

Programmatic audio advertising uses software and other technologies to automate your audio ads on a hyper targeted basis.

Due to the rise in digital audio platforms, there are abilities that have never before been possible. Now brands and advertisers can reach exactly who they want, where they want, when they want.

Using highly popular platforms like Spotify, Pandora, iHeart Media, Audacy, & many more, brands and advertisers can reach heavily engaged users who fit the persona they’re looking to contact.

Using unskippable audio ads (15 or 30 seconds long), you are placed right the ears of your target user. They’re already deeply engaged in the audio source of their choice. Whether they’re on a commute, working throughout the day, cleaning around the house, or just in the mood for music or a podcast, they’re already deeply involved.

Due to the rise of digital vs traditional, you now have valuable metrics and real time reporting. You know that your advertisements are never wasted impressions and you know that they’re not delivering regardless of who’s listening.

Whether it’s Podcasts, Music Streaming Services, Online radio, Voice enabled content (ie Amazon Alexa), you can reach massive, highly targeted audiences who your brand can value from reaching.

By the end of 2022, it’s estimated that over 60% of the country, will be listening to a form of online audio weekly.

Why Should I Use Programmatic Audio Ads?

If you’re a brand looking to reach a highly targeted user base without an intrusive video pop up ad or run of site display banner ads that may be ignored, programmatic audio ads a great way to natively reach your intended audience. Digital audio ads don’t interfere with a user’s involvement with their content. Advertisements shouldn’t invade a user’s experience, they' should fit in. Programmatic audio ads fit into the platforms, couple that on top of sophisticated targeting, you get to reach an engaged user who fits your needs.

What Can Brad James Consulting Do For My Programmatic Audio Advertisements?

On top of utilizing the most cutting edge technologies to get you to reach your target user, we can help create your audio ad. As an added value, we can produce a high quality audio spot to deliver across multiple platforms. Find out how powerful programmatic audio can effectively benefit your brand.